Bradley Burt and his wife, Tania, bought Maid-Rite in 2002 through the investor group headed by Bradley, and have brought new life to the franchise. Bradley holds the title of President and CEO while his wife holds the position of Executive Vice President of the Maid-Rite name.
Being a lifelong Des Moines resident, Bradley Burt spent 19 years as the Senior Vice President of Commercial Lending at Banker’s Trust Company in Dew Moines. Throughout his career he has held other similar positions throughout financial companies. He attended the University of Oklahoma and received his Bachelor’s degree in Economics at Simpson College in 1971.
In his home town, Mr. Burt is the Chairman of the Board for the Convalescent Home for Children and the President and Treasurer of the Greater Pioneer Club. He currently serves on the Marketing Institute Advisory Council of the Tippie College of Business at the University of Iowa, helping marketing students throughout the country in their careers.
Burt’s wife, Tania, serves as the Executive Vice Present for both Maid-Rite and Occasions Made Right Catering. She attended the University of California, Santa Cruz to study marketing until 1983.
Before the Bradley and Tania Burt purchased the restaurant, Maid-Rite was a very small chain in the Midwest begging to be reinvigorated and reinvented by someone with a vision. Since their takeover, the locations are spreading, eventually planning to reach from coast-to-coast. They strive for low prices with high quality, keeping the average bill low while never using frozen food like other “fast food” competitors. Bradley fully understands the love of the Maid-Rite sandwich and is hoping to keep the tradition and restaurant alive for generations to come with the help of his wife who loves the small down feel and the respected brand.
The operating systems have had a complete overhaul since the purchase in 2002. The interiors of the locations have been revamped with a standardization of décor, helping customers feel as if they are always in the same original Maid-Rite location from the 1920’s and 1930’s.
The Burt’s are interested in the health of their customers as well. In 2003, all restaurants switched to a cooking oil with no Cholesterol or Trans Fatty acids, before the government became involved in urging restaurants to change cooking oils.
Bradley and Tania Burt have some impressive goals for the future. Not only are they always looking for new and improved business methods and cooking ideas, but they strive to have one-thousand locations nationwide by 2020. They want the Maid-Rite logo to stand for quality food and outstanding customer service. After 88 years of service, it’s no wonder Maid-Rite is still going strong. Anything that can last that close to a century has to be doing something right. Even when owners change, Maid-Rite is here to stay; especially if the Burt’s have anything to say about it.